Lexus ranked best luxury auto brand
Oct. 25 (Bloomberg) -- Toyota Motor Corp.'s Lexus brand took back the top spot among luxury brands in Consumer Reports' reliability ranking, beating BMW, Mercedes-Benz and Porsche, which fell the most of any vehicle line.
"Toyota has always made a pretty good car," David Champion, senior director of Consumer Reports' Automotive Test Center, said in a phone interview. "They have fixed a lot of the problems that they had. The recall situation was totally overblown."
Lexus's key rivals, Daimler AG's Mercedes-Benz and Bayerische Motoren Werke AG's BMW, both improved this year, while still finishing in the bottom half of the survey among all vehicle types. Mercedes ranked 18th and BMW was 19th. Volkswagen AG's Audi ranked 26th, and Jaguar, owned by India's Tata Motors Ltd., ranked last.
Fortunes have moved in the opposite direction for Stuttgart, Germany-based Porsche SE. The brand ranked second last year and tumbled in the latest report because of complaints about the new Cayenne sport-utility vehicle. Consumers griped that controls failed for the heat, air conditioning, stereo and navigation system, Champion said.
For Lexus, a top reliability ranking for the CT 200h from Consumer Reports will counter some criticism that the magazine levied against the car in a review.
"Lexuses are famed for their soft rides and quiet cabins, but you won't find either one here," Consumer Reports wrote in its October issue. "Road bumps punch through as hard, rubbery kicks, and frequent, quick ride motions persist even on a smooth highway. Lots of road noise enters the cabin, and the engine sounds loud when revved high, which happens often."
Improved survey results can also help overcome the reputational damage Toyota incurred two years ago, Champion said.
"Consumer Reports has tremendous credibility with consumers because of the way they test vehicles," Brian Smith, vice president of U.S. marketing for Lexus, said in an interview. "To have the CT do so well in its category -- a brand-new car in its first year -- is indicative of the brand."
A renewed commitment to quality helped Toyota and Lexus brands regain their pre-recall rankings in J.D. Power & Associates annual new-car quality study. In the report released in June, Lexus was again the top-ranked brand, a position it lost in the 2010 review, while the Toyota brand jumped to seventh place from a year earlier.
"They said they were going to focus on the customer," said Jim Hall, principal of 2953 Analytics Inc., an automotive consulting firm in Birmingham, Michigan. "Looks like it paid off."
source: San Francisco Chronicle